Meltwater, a renowned global provider of media, social, and consumer intelligence, has unveiled a groundbreaking partnership with Microsoft. The collaboration marks a significant milestone as Microsoft selects Meltwater as its global provider of media, social, and consumer intelligence services.
Revolutionizing Customer Experience with Integrated Solutions:
Under this agreement, Microsoft and Meltwater will collaborate to deliver an integrated communications insights solution. This innovative offering will leverage Meltwater’s cutting-edge listening tools alongside Microsoft’s technology stack, including Microsoft Azure, Microsoft 365, and Microsoft Teams. The goal is to redefine the customer experience by transforming data into dialogue, facilitating better collaboration, and enabling swift action on critical news, market trends, and competitive intelligence.
Meltwater and Microsoft Partner to Launch AI-Powered Communication Insights on Azure.
Multi-Year Commitment to Microsoft Azure:
Meltwater has also committed to a multi-year partnership, making Microsoft Azure its preferred cloud platform for future deployments. This strategic move underscores Meltwater’s commitment to harnessing the power of AI and user-centric design to drive data-driven insights and enhance decision-making processes.
Enhancing Decision-Making with AI:
In the age of AI, organizations seek solutions that enhance productivity, efficiency, and creativity. Meltwater is leveraging its vast data set and integrating Microsoft’s AI technologies to unlock data-driven insights and drive better decision-making. Together, the two companies will develop a new generative AI-powered offering focused on delivering customer value and addressing critical challenges more efficiently.
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Empowering Enterprise Users with Real-Time Insights:
The collaboration will enable enterprise users of Copilot for Microsoft 365 and Microsoft Teams, who are also Meltwater customers, to engage with Meltwater’s global data set conversationally. This means that users can easily access real-time insights such as brand mentions, sentiment analysis, key issues, and competitive benchmarking. The integration will provide users with actionable insights directly within Teams, enhancing strategic decision-making processes.
Transforming Business Communications:
John Box, CEO of Meltwater, emphasized the transformative nature of the collaboration, stating, “By harnessing the power of Microsoft’s technology stack and AI capabilities, we’re pushing the boundaries of our existing integration further, allowing users to interact with Meltwater’s analytics tools through intuitive dialogue.” He added, “Our aim is to transform the way insights are accessed and actioned, embedding Meltwater’s deep listening capabilities into the daily rhythm of business communications.”
Driving Innovation in Communications:
Meltwater’s collaboration with Microsoft extends beyond providing insights to the Microsoft Communications organization. The partnership aims to reinvent communications using AI, delivering real-time and AI-powered predictive insights to drive better decision-making processes.
Meltwater and Microsoft Partner to Launch AI-Powered Communication Insights on Azure.
Accessible Solutions for Microsoft Customers:
Meltwater will also be featured in the Azure Marketplace, allowing all Microsoft customers to easily deploy Meltwater solutions. Additionally, Meltwater will participate in the Microsoft ISV Co-Sell Partner Program, further enhancing the accessibility of its solutions to customers worldwide.
Excitement for the Future:
Doug Balut, SVP of Global Alliances and Partnerships at Meltwater, expressed his excitement about the partnership, stating, “Meltwater is extremely excited to begin this powerful partnership with Microsoft, where the real winners will be our joint customers, who have access to market-leading solutions run on the leading cloud platform.”
Overall, the collaboration between Meltwater and Microsoft represents a significant step forward in redefining the customer experience and driving innovation in the realm of media, social, and consumer intelligence.
